الخبرات وفقاً للبلدان
Commercial strategy/ Pricing
Developed the two year commercial strategy and price plans for a major Middle Eastern mobile operator – including design and execution of a nation wide market research, market segmentation, development of price plan options, test of new price plan options, development of implementation plan (incl. IT and market communication).
Impact: Annual revenue upside of 150-250 million USD expected through the introduction of the new price plans and marketing campaign