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Nation-wide Market Research for a Global Drug Manufacturer
The client a leading global drug manufacturer asked us to asses the consumer pharma' supply chain and distribution structure in a Middle East country on a nationwide level and to generate a comprehensive directorate of all pharmacies, wholesalers, medical agents, etc.
We utilized our mobile survey solution, which allows to capture multimedia information (pictures of location, barcodes, recorded interviews, etc.) and GPS coordination in real-time and thus provides a better process control, data quality and accelerated execution time for our clients.
Captured key data on 3400+ pharmacies, 300+ wholesalers and agents and 150+ large hospitals incl. relations between them. Helping client to significantly improve their sales force effectiveness and to better control their local distributors.